The right time makes a difference
Many times we ask ourselves what is the best time to send newsletters or emails. To dispel any doubts, here is a very explanatory infographic I would say: the best bands are from 9 to 10 and from 15 to 17.
Personalize emails
Not all customers are the same and have the same interests. Using CRM software that are able to segment the target customers, it is possible to create personalized newsletters based on the content of greatest interest.
Limit the sending of the newsletter
Companies that send too many email communications get very high cancellation rates as a result.
Depending on the activity that the company carries out, the experts recommend a maximum of 2-3 mailings per month, a number of communications that will hardly disturb, but which will be sufficient to remember and inform.
Avoid too long newsletters
People are always in a hurry, so the wwwletter shouldn't contain too much information or too long texts. Learn to organize texts into: titles, subtitles, bulleted and numbered lists.
Make it easy to unsubscribe
Forcing customers to receive emails is pointless and counterproductive.
Each email should contain a link which makes it easy to unsubscribe from the newsletter or mailing list.
