Last week we talked about restructuring, or the choice of modernize an existing website to communicate more effectively online; but what are the conditions sine qua non to increase your performance on the web?
Let's see the 5 main ones:
- Image: seems trivial, yet we must remember that a website is the your company's first business card, a showcase that must entice your customers, potential or already acquired, to use you. The choice of a modern, captivating and incisive graphic layout can make a difference, as can using professional images covered by copyright (which in addition to having an important aesthetic function, can also avoid various problems).
- Indexing: today we hear a lot about SEO, SEM, PPC and other acronyms that simply indicate techniques, paid or not, to have one higher performance on search engines. Because, you know, there is no point in setting up a beautiful window in an isolated street where no one ever passes. The success factor is given above all by how good you are in appearing in the top 10 Google results. In this case, modern software already has an advantage: in addition to giving obvious advantages in terms of site response speed and efficiency, they guarantee a better indexing and, when combined with optimization techniques, they give your site a secure availability.
- Geolocation: Going back to the previous discussion, it is very important to increase the rating in search engines be located in the geographical area to which they belong. Modern sites combine company contacts with a map in which the company can be identified, by combining a tag with one's street and address, in order to be more traceable.
- Usability: insiders call it responsive design, and is the last frontier of online communication. More than 23% of the population usually connects from mobile devices such as tablets or cell phones (source: 11th Censis / Ucsi Report on Communication), a number inevitably destined to grow. Therefore, a great added value for your site will be given by what it will appear USABLE on such supports. In an increasingly social world, it will also be essential to stimulate the sharing of your content on Social Networks (for example news and articles, if you have a blog).
- Functionality: last, but certainly not least, is the increased functionality of your site. Obviously, with the evolution of technology, more and more services are implemented that help Web Masters, according to specific needs. I'll just mention a few that made me breathe the classic sigh of relief: technology "Drag & Drop" which allows you to upload images into articles quickly and conveniently, simply by dragging them from a folder. Still for images, the "Automatic resizing". For readers, I loved the function I'm going to call "Reader friendly", directly from the technologies used for e-books, or the possibility for surfers to enlarge the font of the posts at will, so as not to have to force themselves to read.
Still wondering if it's worth a try? I don't think so ... but if you have other doubts, We are at your disposal!
