A Contact Lab research in collaboration with Netcomm analyzes web sales in Italy.
When a customer who uses the computer daily decides to buy a product in a physical store 9 times out of 10 he goes to observe it and study it on the web.
It emerges how increasingly important and useful it is to have a website connected to our physical store, so as to be able to offer the customer the possibility of being able to view the product on our site rather than on that of other competitors.
From this also emerges the importance of retaining its customers through the use of newsletters so as to show all offers and our new products immediately and free of charge.
