In this article you can understand what are the numbers of Instagram from 2010 to today.
And after observing some data relating to its use, here is an interesting case of how a brand has been able to exploit the inspirational element - typical of Instagram - and make it effective for business purposes: Conrad Hotels & Resorts - by Hilton WorldWide - offers people the opportunity to book their own room (choosing from the 24 hotels available).
Operation is very simple: from link present in Instagram profile of Conrad Hotels & Resorts you access a screen containing the suggested rooms, but also all those for which your preference has been expressed through a Like on Instagram (the technology used, in this case, is Like2Buy of Curalate).
Here the dashboard that allows you to book starting from Instagram.
source: www.wearesocial.it