More and more advertising on the web by companies. More precisely, in 2015 it grew by 10% compared to a year earlier and the trend for 2016 is that of a further increase. The numbers were revealed during the Iab Forum in Milan. Turnover this year was 2.15 billion euros.
The increase in digital advertising investments and corporate investments are leading small companies to have more prominence with an expansion of territoriality. Let's not forget that the showcase on the web is the world!
In 2016, for which further growth of 20% is taken into account, the behavior of site visitors will be analyzed very carefully through browser cookies. Not only to calibrate the contents to be proposed, but to propose targeted and personalized advertising on other websites reached by the same navigator using remarketing techniques!
Marketing is an important element for all companies, including those already started. What are you waiting for to advertise on the web?
