For years now, the increase in "mobile" in the world has always been growing; and the different ways of using smartphones, tablets, apps and services are growing.
Let's analyze in detail the latest data published by AUDIWEB on the occasion of IAB Seminar 2016 “People are mobile.
Growth of furniture in Italy
Out of a total of 41.5 million Italians between 11 and 74 who access the Internet, 32.7 million declare they do so from smartphones, 12.9 million from tablets. In the last two years, the overall growth (smartphones and tablets) of Italians who access the Internet on the move is equal to 26.4%, with 18.2 million Italian users between 18 and 74 years on an average day.
How do they access the Internet via "Mobile"
Browsing via mobile applications covers 84.5% for the time spent online from smartphones and / or tablets, while browsing from a browser is equal to 15.5% of the total.
Navigation via app is chosen by the 40% of users between 18 and 74 years (17.6 million) for 1 hour and 31 minutes on average per day, with a peak of 59% if we consider only the group of young people between 18 and 24 years . These surf the app for an average of 2 hours and 4 minutes a day, while 25-34-year-olds for 1 hour and 40 minutes and women for 1 hour and 42 minutes.
What they watch
Search sites are the most consulted, with 20.6 million users. Followed by social networks with 19.9 million users, sites and apps for messaging and chat with 18.9 million users and generalist portals with 19.2 million users. As for news and information apps, 12.6 million and mobile commerce, 15.3 million users.
In conclusion, while the dissusion of the "Mobile”Has been growing for many years now, in recent periods the growth of navigation via smartphone has been exponential as the use of specific apps is preferred to the use of the usual and simple search engine!
