Electronic commerce (ecommerce or online shop) represents the natural extension of physical points of sale on the net for product and service companies. It is evident that the evolution of the current market will lead more and more companies to have a showcase on the web.
Many ecommerce, however, are unsuccessful because they are not treated and managed as is usually done with a physical store. Even the online store needs some precautions, the main one is precisely to involve an audience and for this reason, if our product allows it, the first reference can become advertising through social networks.
ECommerce only makes sense if combined with a web marketing policy designed to present online offers (why not use the share button for each individual product or for a limited offer, for example?)
At the same time, it is also good to take advantage of the traditional (and paper) channels by letting everyone know about our new presence on the net.
In recent months, social networks have been enriched with paid and targeted advertising tools, that is, capable of allowing companies and agencies to send promotional messages to the large number of visitors and media users. These tools represent the classic tool for advertising on the net. They allow us to select who to send advertising to according to the interests of the customer that you want to target. Targeted tools are therefore useful. Facebook is also studying and using increasingly effective and constantly evolving tools (facebook business)
But the great strength of social media for e-commerce is represented by the ability of the same groups to convince their friends to buy products and services online, breaking down in one fell swoop all the doubts of trust even in users less inclined to online purchases.
In recent months, social networks have been enriched with paid and targeted advertising tools, that is, capable of allowing companies and agencies to send promotional messages to the large number of visitors and media users. These tools represent the classic tool for advertising on the net. They allow us to select who to send advertising to according to the interests of the customer that you want to target. Targeted tools are therefore useful. Facebook is also studying and using increasingly effective and constantly evolving tools (facebook business)
But the great strength of social media for e-commerce is represented by the ability of the same groups to convince their friends to buy products and services online, breaking down in one fell swoop all the doubts of trust even in users less inclined to online purchases.
Because? How does a typical customer buy in an online shop?
1) emergence of the need for the customer. The user through their channels becomes aware of a product and decides to buy it (shop, magazine, etc.)
2) search for information. The user uses search engines to search for information and offers on the product. At this stage, friends are often asked via social networks if they have purchased, if they know a certain product and if the seller (it is useful at this stage to also be present as a company profile and to be able to support customers / future customers by responding as soon as possible possible time both before sale and after sale.
3) comparison of offers of sale. Certainly a user who sees positive opinions on your reliability prefers to buy from you.
4) topurchase of the product. Ecommerce systems, ebay, amazon etc ...
5) customer loyalty, in order to lead them to purchase other products / services.
4) topurchase of the product. Ecommerce systems, ebay, amazon etc ...
5) customer loyalty, in order to lead them to purchase other products / services.
Social media is the most usable CRM tool for businesses. CRM or Customer Relationship Management is linked to the concept of customer loyalty. Until the birth of social media, CRM was complicated and expensive.
Social media and ecommerce are set to go a long way together.
