Managing a commercial business on the web is a very complex activity, as it branches out across different channels and requires numerous optimization activities. To be successful on the internet, in fact, the…
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According to estimates relating to the past year, in Italy only 30% of companies have a website, while the remaining 70% still rely only on local (neighborhood) trade. The…
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ROI, acronym for Return Of Investment, is a very important parameter for those who want to invest in the digital sector. This metric, in fact, is able to precisely calculate…
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In the articles we have published in recent weeks we have mainly dealt with commercial strategies related to B2C e-commerce. Today, however, we are talking about a commercial sector that is very often underestimated: e-commerce...
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Since the day a young Harvard student named Mark Zuckerberg put the first social network in history online for the first time, Facebook has always seen growth…
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Google MyBusiness is an extremely effective tool for local businesses that want to get noticed by potential customers nearby. This is why it can prove to be an important showcase for businesses that…
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Never before has there been such rapid and exponential growth in web commerce as in recent years and, according to experts' estimates, this trend will do nothing more...
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A few weeks ago we talked about a fundamental software to help your e-commerce on the web: the CRM (article here). In today's article we start from this tool to introduce…
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Having a responsive website has now become essential to be competitive on the web market. In fact, the majority of Internet users surf the net anywhere,…
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In today's article we will talk about the e-commerce blog, the section of a website dedicated to the publication of news, curiosities and insights. Dedicating a part of your site to news is,…
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It was way back in 2016 when, for the first time, internet traffic from smartphones exceeded that from computers. At the time it turned out to be unexpected news, just think that in 2010…
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One of the aspects that are too often ignored by e-commerce site managers concerns the online reviews that consumers publish on the web after a purchasing experience. This phenomenon is in strong…
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