In today's article we will talk about the e-commerce blog, the section of a website dedicated to the publication of news, curiosities and insights. Dedicating a part of your site to news is, in fact, of fundamental importance to help your e-commerce grow, obviously as long as the contents published are inherent to the products sold.
Let's see how a e-commerce blog, what it is for and some tips to manage it better.
What is the e-commerce blog for?
Let's start with the banalities. An e-commerce site has the ultimate purpose of selling the products it displays, it acts, in practice, as a "point of sale" for a commercial activity. Unlike a physical store, however, e-commerce has two major disadvantages: it is more difficult to find and does not involve direct contact with customers. And this is where the blog.
Let's analyze these two aspects in detail.
Visibility on search engines
Not having a physical location, an e-commerce site needs another way to get noticed by potential customers. In this sense, the e-commerce blog performs the important function of helping the site get noticed by search engines.
There is nothing more effective and immediate than publishing a (relevant) news on the blog of its e-commerce, to improve the position of the site on Google. To obtain important and, above all, lasting results, a well-defined editorial plan from an SEO perspective is necessary.
Only through a constant publication of targeted content, the e-commerce blog he's able to optimize the website for search engines. We refer to the next chapter for an in-depth explanation.
Cultivate customers
The second aspect that necessitates a e-commerce blog it concerns precisely the customers. Periodic news publishing is a great way to engage your site visitors, convey messages to them, and understand their needs and tastes. But let's go in order.
The blog it is useful for three aspects which in marketing are called: brand awareness, community is customer care.
There brand awareness it is nothing more than the transmission of the company's identity, thanks to the news published in the blog, visitors get a precise idea of what are the important values for that business.
The concept of blog has always been linked to that of community, even before that of e-commerce. Open a blog, in fact, it means communicating information to users, but also receiving it, facilitating the creation of a group of people with common interests who become loyal to the brand.
Giving a voice to your customers, in addition to retaining them, also allows you to intercept their needs, tastes and any problems. This is ultimately important to get to know your audience and tailor your business strategies to their needs (customer care). A customer who feels listened to is a satisfied customer and is more inclined to buy.
Practical tips for running an e-commerce blog
Including the importance of e-commerce blog, here are some tips to make it perform at its best.
Domain
Although there are sites entirely designed in the form of blog, the best solution is not to create a separate site, but rather to dedicate a page of the e-commerce site to the publication of the news.
This is for a number of reasons, first of all because it can be counterproductive to force users who want to read the news to leave e-commerce, to access the site. blog. The risk is that they won't come back.
Having the blog directly on the site also offers the advantage of being able to connect the news directly to the products, through a series of links. Finally, create a site specifically for the blog involves a higher cost.
Categories
As for the structure, the e-commerce blog it must be divided into categories, to facilitate navigation and content search.
Editorial plan
As mentioned in the previous chapter, it is crucial to implement a detailed editorial plan.
Every time we search the web, search engines show us a series of results organized starting from the most relevant. To decide which sites to show first, search engines rely on certain parameters, including the frequency with which the site is updated and SEO optimization.
The e-commerce blog therefore it becomes a fundamental tool to continuously insert new contents and to improve the optimization of the site.
Keywords
For those unfamiliar with the keywords system, let's say that when a search engine visits a site, it analyzes it page by page and extracts the most frequently used words, thus establishing the topics and products covered. from the site itself.
The e-commerce blog is a very effective tool to generate new keywords and thus increase traffic to your e-commerce.
Conclusions
From the previous lines it should be clear that to handle a e-commerce blog in the best way it takes a lot of time, a lot of analysis and experience. If managed correctly, however, it can prove to be a precious resource to increase visits to your site and to increase sales.
To make the most of the potential of this important tool, contact industry experts such as Digife, the e-commerce specialists.
Contact us for a free SEO analysis.
