CRM, an acronym for Customer Relationship Management, is a tool that can help your business grow in an increasingly competitive market. For a modern company, the role of…
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Omnichannel Marketing is a strategy used by companies to interact with their customers, with the aim of creating an engaging and satisfying user experience. This includes both physical channels…
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On 10 June 2021, the Privacy Guarantor issued a provision that will oblige all website owners to comply with the new guidelines on…
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The strong push towards digitalisation caused by the pandemic over the last two years has generated a simultaneous increase in cybercrime. The hackers, coordinated in real…
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Those who work in the SEO field know how important it is to optimize a website for search engines. SEO positioning is a constantly evolving job, which attempts to…
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Community marketing is a commercial strategy that aims to establish a dialogue with existing customers who gather in groups (or communities) on the web. This practice…
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How to protect your devices and data in smart working The phenomenon of smart working, which recently exploded due to the pandemic, has now become part of…
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Since their invention and marketing, smartphones have come a long way, going from simple objects capable of making calls and, at most, sending messages, to devices…
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On the 50th anniversary of e-mail, invented by Ray Tomlinson in 1971, digital mail is still one of the most important and used marketing tools (but not only). The box…
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A survey, carried out on over 1000 users who practice online shopping, reveals what are the sources of greatest satisfaction or frustration for users who make purchases within a…
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In a historical period in which the world economy has been battered by numerous unpleasant events known to all, companies find themselves having to face new daily challenges to…
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The so-called social commerce represents an evolution of the now well-known e-commerce (digital commerce), which is located within social network networks. In many countries around the world (first and foremost China), this…
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