It was way back in 2016 when, for the first time, internet traffic from smartphones exceeded that from computers. At the time it turned out to be unexpected news, just think that in 2010…
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One of the aspects that are too often ignored by e-commerce site managers concerns the online reviews that consumers publish on the web after a purchasing experience. This phenomenon is in strong…
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CRM, an acronym for Customer Relationship Management, is a tool that can help your business grow in an increasingly competitive market. For a modern company, the role of…
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Omnichannel Marketing is a strategy used by companies to interact with their customers, with the aim of creating an engaging and satisfying user experience. This includes both physical channels…
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On 10 June 2021, the Privacy Guarantor issued a provision that will oblige all website owners to comply with the new guidelines on…
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The strong push towards digitalisation caused by the pandemic over the last two years has generated a simultaneous increase in cybercrime. The hackers, coordinated in real…
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Those who work in the SEO field know how important it is to optimize a website for search engines. SEO positioning is a constantly evolving job, which attempts to…
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Community marketing is a commercial strategy that aims to establish a dialogue with existing customers who gather in groups (or communities) on the web. This practice…
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How to protect your devices and data in smart working The phenomenon of smart working, which recently exploded due to the pandemic, has now become part of…
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Since their invention and marketing, smartphones have come a long way, going from simple objects capable of making calls and, at most, sending messages, to devices…
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On the 50th anniversary of e-mail, invented by Ray Tomlinson in 1971, digital mail is still one of the most important and used marketing tools (but not only). The box…
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A survey, carried out on over 1000 users who practice online shopping, reveals what are the sources of greatest satisfaction or frustration for users who make purchases within a…
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