Zero-click results occur when a user immediately gets an answer to their query directly on the search engine results page (SERP), without having to click on any…
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Artificial intelligence is becoming an increasingly present tool in everyday life, thanks also to the enormous steps forward that this technology is making, in very rapid times. There are…
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In today's competitive environment, small and medium-sized enterprises (SMEs) face a crucial challenge: adapting to the digital marketplace. Digital transformation is no longer an option, but a necessity for…
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Google Trends is one of the most popular marketing tools, useful for understanding what searches are performed by Google users on the web every day. In this sense, Google Trends,…
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Local SEO is a critical tool for businesses that want to be found on Google by customers in their geographic area. With over 46% of Google searches…
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The landing page is one of the most effective and popular tools in digital marketing today. But why is it so important to create it? Create a landing page, or a landing page,…
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Reddit is a site that is defined as social news aggregation, a forum where users can stay informed, publish and share content of (almost) any nature. But then what…
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Have You Ever Heard of Clickbait? How many times have we found news headlines on the web that seem interesting to us, only to discover that we have fallen into the trap...
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SEO and Paid Search Synergy The introduction of AI into web processes has upset and revolutionized the way we see the internet and, consequently, also the way we…
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In the digital age, launching an e-commerce has become an essential strategy for those who want to embark on an entrepreneurial journey or expand their business into the vast online universe. With the growing number…
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Have you noticed that Google searches have gotten worse lately? Every time you do a search do you have the impression that the results aren't quite what you were looking for? Not…
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In the context of digital marketing, off-site SEO plays a fundamental role in the positioning of a website in search engines. Understand and effectively implement off-site SEO strategies…
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