OpenAI, one of the leading companies in the field of artificial intelligence (AI), recently hit the headlines for a series of events involving its CEO, Sam Altman. In just…
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Times are changing and they do so more and more rapidly. Even SEO strategy experts noticed this in 2023, who found themselves having to deal with…
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Starting from May this year, Google also introduced infinite scrolling (or continuous scrolling) of search results in Italy, abandoning the old page system. The novelty, introduced…
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Increase your presence in the tourism sector with the most effective tourism digital marketing strategies for 2023 We can say it: we are now in the middle of summer! The holiday season,…
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How to improve website ranking? Let's get back to talking about SEO! A few articles ago we mentioned the three types of SEO (Search Engine Optimization): on-page, off-page and technical. We were there…
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Promoting a vacation rental online can be a challenging process, but with the right strategy and using the right resources, you can significantly increase the visibility of your property and attract…
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Voice assistants have revolutionized the way users search online and Google voice search, made available to the user searching for a product or service, is…
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When it comes to website positioning, SEO (Search Engine Optimization) is the best way to increase organic traffic. Many, however, believe that the SEO strategy is…
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Google Discover is a feature of Google that shows you a personalized feed of news, articles, videos and other content based on your interests and online activities. In…
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In recent years, the world of technology has seen exponential growth in the use of chatbots and artificial intelligence to improve user experience. At the beginning of December OpenAI launched ChatGPT, a…
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Convincing visitors to your site to make a purchase, to sign up for your newsletter, or even just to follow you on social media: these are the objectives of persuasive copywriting. A…
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The Search On 2022 event has just ended, dedicated to all the news that Google has in store for the most famous and used search engine in the world. Indeed,…
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