Social media marketing has become an almost essential ally for the visibility of our business on the web, and it is essential to understand the dynamics of communication on them and at the same time to know the errors that can be encountered in the management of a Facebook page.
Here are the 6 "NOT" of Facebook.
1. DO NOT USE FACEBOOK AS A SHOWCASE FOR SELLING
Users do not subscribe to "Like Pages" to see daily proposals for the purchase of products or services, but do so as a sign of appreciation of the "brand" and expect content that stimulates their attention.
2. DO NOT PUT "SPAM" IN THE PAGES
One of the most common mistakes is to saturate pages with comments that are not at all relevant to the topic being covered on the page. This action can have unpleasant consequences such as deleting the administrator account, not to mention potential fans who are discouraged from signing up by seeing “spam” comments.
3. DO NOT ABANDON THE PAGE FOR LONG PERIODS
The fundamental reason for opening a Facebook page is to create a dialogue with users and keep them constantly informed, from the moment this is missing the user perceives neglect by the administrator in the management therefore does not encourage new registration or even encourages the continuity of current subscribers to maintain the "like" and view the page regularly.
4.DO NOT IGNORE THE COMMENTS
Comments, regardless of their nature, are a way to get feedback from customers, so responding with a cordial tone (although sometimes difficult) to any relevant comment is very important. A clear and courteous response can also be a reason for a dissatisfied customer to return to your service or purchase your products again. This is very useful if we think that alternatively any complaints could be posted in forums and blogs unknown to us and consequently depriving us of the right to reply.
5. DON'T DISCUSS WITH THE FANS
Arguing with angry customers using their tones won't do any good; for sure the latter will become noisier. In this case, diplomacy is your best ally, criticisms must be dealt with in a constructive way, at least trying to play down where possible or try to continue the discussion in a private environment such as by email or using some messaging service.
6. DON'T BE MONOTONE AND REPEAT
The diversity of the posts is essential in order not to bore the fans, avoid always posting only photos, vary the contents also by inserting links, videos or questions; doing this increases the involvement of registered users.
