More and more Italians are choosing the web as a purchasing channel, to say it is the research 'The future of commerce' conducted by Politecnico di Milano, Netcomm Consortium and Human Highway for eBay Italia.
The main sales channel remains ebay followed by specialized sites where buyers are usually able to get a greater discount.
The most used payment tool is PayPal thanks to the consolidated trust in this method.
And what are you waiting for to make your business competitive?