Phishing in 2024, the much-feared cyber scams, have reached a new peak, with Google, Facebook, and Amazon ranking as the most targeted brands by phishing attempts.
According to a recent report by Kaspersky, cybercriminals have intensified their attacks, exploiting the high visibility of these brands to deceive users and steal sensitive information.
An unprecedented increase in phishing attacks in 2024
The numbers speak for themselves: in the first six months of 2024, phishing attempts increased by 40% compared to 2023, reaching almost 26 million documented incidents. The main goal of hackers remains the theft of credentials, such as usernames and passwords, with attacks designed to appear to come from trusted sources.
Among the most affected global brands, Google leads the way with over 4 million attacks blocked by Kaspersky, marking an impressive 243% increase from the previous year. Facebook follows with 3.7 million attempts, and Amazon, which recorded almost 3 million incidents.
The most targeted brands
In addition to Google, Facebook and Amazon, other prominent brands appear on the most targeted list, including:
- Microsoft
- DHL
- PayPal
- MasterCard
- Apple
- Netflix
Of particular concern are the increases recorded by Mastercard (+210%) and Netflix (+100%), confirming that cybercriminals are expanding their reach. Even brands such as HSBC and eBay, historically less targeted, have seen increases of eightfold and threefold respectively compared to 2023.
Why Cybercriminals Target High-Profile Brands
The popularity and trust that users place in brands like Google and Amazon make them perfect targets. Cybercriminals create fake websites and send seemingly legitimate phishing emails, often featuring official logos and professional layouts. Users are tricked into entering their credentials, which are then used to access personal accounts or financial data.
The consequences for companies and users
Phishing attacks in 2024 not only put user data at risk, but also damage the reputation of the brands involved. An increase in attacks can lead to:
- Loss of consumer trust: Users may hesitate to interact with the brand online.
- Economic Damage: Companies may have to invest heavily in cybersecurity and crisis management.
- Legal Consequences: Breaches of personal data can result in significant fines under privacy regulations.
Kaspersky's recommendations
Faced with this wave of attacks, Kaspersky has made a series of recommendations for businesses and consumers:
- Monitor Online Presence: Businesses should constantly monitor for unauthorized use of their trademark on suspicious websites.
- Educate Users: Customers should be informed on how to recognize fraudulent emails and fake websites.
- Report suspicious activity: It is essential to work with the relevant authorities to quickly block fraudulent domains.
- Invest in cybersecurity solutions: Advanced technologies can help identify and neutralize threats in real time.
The Role of Cybersecurity in 2024
Kaspersky’s report highlights the importance of a robust cybersecurity strategy to protect both brands and consumers. Solutions such as two-factor authentication (2FA), proactive threat monitoring and SSL certificate adoption have become essential.
Conclusions
Phishing attacks in 2024 represent an increasingly sophisticated and widespread threat. Google, Facebook and Amazon are just the tip of the iceberg of a global problem that requires a coordinated response between companies, cybersecurity experts and users.
The lesson for Italian companies? Invest in protecting their brands and educating their customers, adopting a proactive approach to counter this growing threat. Only in this way will it be possible to preserve consumer trust and ensure a safe online experience for everyone. Contact us for more information!
