The third edition of the SOCIAL MEDIA WEEK organized by Business International and dedicated to the network and its multiple aspects.
The central theme of this edition was focused on "THE INVISIBLE HAND: HIDDEN FORCES OF TECHNOLOGY", through insights and testimonies from all over the world, the fundamental role of internet technology and the advent of Apps and its potential was discussed. , albeit hidden, they shape the behavior of users every day, transforming the way they interact, consume and communicate.
From the conference it emerged that mobile marketing has achieved great numbers and is constantly growing.
Being on the internet is no longer enough, the new challenges of brands pass through the mobile. In 2020, there will be 6.3 billion smartphones in the world - as reported by the Ericsson Mobility Report -, double the current 3.4 billion. The next few years will give us the possibility to have a super-connected world, in which a touch on the screen will be enough to access an infinite set of information, contents and offers. On this ground, competition on the market will be played out and the possibility for an activity to emerge and establish itself with respect to the others.
How are companies moving in the face of this change? According to the latest edition of The CMO Survey (August, 2016), the estimated expenditure related to mobile marketing activities is destined to increase by 118% over the next three years, both in B2C and B2B strategies, focusing more and more on new communication technologies on mobile devices that are the Apps.
From these data it emerges that a website alone is not enough to increase their online business and users are increasingly looking for a mobile application that makes navigation on their smartphone or tablet fluid and easy.
