The three main goals for social media in 2024: the adoption of Artificial Intelligence, the focus on Return on Investment (ROI) and the careful choice of the right platform.
Artificial Intelligence in Social Media Artificial Intelligence has emerged as a dominant trend, considered particularly useful for social media management, as it saves time. Its use is expected to be even more widespread in 2024, for text revision, image editing and customer relationship management.
Leveraging AI on Social Media AI can be used for various social media tasks, such as creating content, managing advertising, monitoring consumer comments, and establishing new customer relationships. It is particularly useful in analyzing data regarding trends, hashtags and consumer behaviors, allowing you to process this information quickly and efficiently.
Choose the Ideal Platform Another crucial trend in 2024 is the choice of the most suitable social platform. It's critical to identify where your target audience is and focus on that platform to maximize your ROI. While only 14% of companies use WhatsApp, many find it to be an important channel. Facebook is used by the 91% of companies, followed by Instagram (86%) and LinkedIn (80%). The winning strategy is to concentrate energy and budget on the social networks that prove to be most effective, avoiding wasting resources.
Recognizing a Winning Platform An effective platform is characterized by customer interaction and involvement. Having a thorough understanding of user behavior is essential for any successful social strategy.
How to Choose the Right Social Media for Your Business To build a relationship with your customer, it's important to know where they are and understand the type of customer you have. This requires the study of buyer personas and a reflection on the budget, the time available and the type of content to be created. Each platform has its own peculiarities, from Facebook to LinkedIn, from YouTube to Instagram, TikTok and Pinterest.
Monitor ROI It's crucial to understand how social media influences enjoyment and entertainment, and how brands can become more recognizable without being overly self-promotional. Monitoring ROI allows you to measure the effectiveness of social media efforts, considering metrics such as reach, impressions, click through rate, web traffic and acquired leads.
Digife advice Don't take consumers' tastes for granted and dialogue directly with them on social media, adapt content to each social network, get to know your audience deeply beyond simple demographic data, and be authentic and friendly in communication.
