Relying on professionals in the digital sector for a professional image and communication is always the starting point of every successful project. Having said that, with a little commitment and practice, it is possible to communicate with your entire audience at no cost using the Social channel such as Facebook, Twitter, Instagram to list just a few.
I try to formulate 10 tips to avoid making a mistake in communicating through social media. These suggestions will be used to build a solid network of customers or people interested in your company (Motorcycle Concesisonaria, Workshop, Accessories Resale) as well as to make your online presence interesting.
Here are 10 ways to increase your social standing online.
Find your platform
First of all you need to understand where your customers are most present and where they are most active (i.e. where they spend the most time). Our goal is of fundamental importance to have a way to follow and a half to reach: conceptually all this guides our work. Facebook and Twitter are currently the most popular platforms but also Instagram and Pinterest are starting to reach a great level of popularity.
Linked In is a social network suitable for the human resources network but also for business given the possibility of joining groups where international trade is discussed and new business contacts are made.
Have a plan
Add social media to your marketing plan and set some goals. Identifying the person who daily proposes the company message on social media allows us to be consistent in communication. Always keep in mind, however, that the world of social media is always changing, so adapting to these changes is always just as important.
The organization must always be involved
Create a process where the organization gets involved. If your sales team, for example, is trying to push a particular product, you need to find a way to get those key messages to engage web users. Models type "Hub-and-spoke", that is a person who filters messages from various business sectors, they are excellent for managing and delegating tasks.
Focus on the territory
If the company is international but is well positioned in a given territory, create an account of a natural person who interacts with people interested in your business in their language of residence. This way you will be closer to your customers by sharing the same culture.
Use advertising tools
Social networks like Facebook and Twitter allow companies to advertise their brands. Advertising not only builds your audience, it also achieves the result of sharing your messages to a wider audience. Companies that use social advertising effectively reach a much larger number of users than those who choose to grow organically.
Consult with a web agency
Each company knows its business well and that is why it achieves results every year. Those who work as head of social media represent the company itself on the web and must act professionally.
Companies often make the mistake of hiring a social media administrator or intern to handle the role of a social media manager or agency. Social media community managers must be highly efficient and have excellent communication skills - see Ducati Community - and must have knowledge of social media tools, techniques and philosophies. The role of the social media administrator is one of the most important in the company because he must have specific skills both in the reference sector and in social communication techniques. Otherwise it is always better to consult an agency to have a more concrete view of how these tools are used.
To listen
Listening is an important part of social media; you understand not only what potential customers say about our company or sector of reference, but you also receive updated information on competitors. There are several free sites where you can consult the results on the web by topic or brand by citing one www.socialmention.com. Agencies are generally able to provide detailed reports to generate an in-depth "listen".
Ask questions
Social media are generally seen as an alternative channel for online sales and sometimes help in proposing products or in any case to increase "brand awareness" - brand reputation -
I want to propose a different vision: people love to tell their stories and experiences on social media and if we are able to overcome our fears and get out of the daily planning of the message - post - we could know much more about our target customer with the formulation of questions. Questions are the key to empathetic contact with the customer.
Build and reward your online influencers
Build real relationships with your influencers that extend beyond the duration of the program. People who believe in your brand promote it more naturally. Be grateful for their participation and show them your appreciation often. Generate ad hoc promotions for them and make them feel engaged.
Measure performance
Sure, you can measure your social performance. It is possible to measure the reach of your posts - how many have read your message - as well as page visits and the number of NSAIDs that enter your network every day. It is possible to understand how many people have visited your site through the social channel!
Surely this is very important information to understand how to plan one's work and have a safe and precise direction for investing economic resources and time.
Andrea Incandela
