E-commerce creation
Don't have a today e-commerce it means exposing oneself to the risk that the weight of competition becomes overwhelming to the point of forcing companies or professionals to exit the market. When we talk about competition we are certainly referring to the Italian market which in recent years has witnessed an important growth ine-commerce, but, above all, to the foreign market, which, compared to the domestic economy, has a greater offer of online services and products. This means that in Italy there are few who share the proceeds, against a significant annual increase in online sales by Italians.
Consumers are increasingly connected and recent research shows that they are used to navigate throughout the purchase process. The role ofe-commerce it is becoming increasingly incisive, and even those who shop in physical stores claim to use their smartphone, while in the store, to consult online the characteristics of a product or search for the products they want to buy.
If before now you never thought about the possibility of open an e-commerce, below we will show you five good reasons to open the doors of your business to the online market.
1. Online sales in Italy are growing exponentially.
The Internet allows network users to search and purchase the products they want at any time of the day, from the comfort of the sofa. On the web, the offer of products and services is wide and covers any sector. Furthermore, around the world, made in Italy has always been synonymous with quality and this has always benefited Italian companies, so much so that the sector of Italian wines, for example, has recorded an increase in turnover towards abroad.
2.Fixed costs are lower than in a physical store.
Open a Online shop it means getting rid of the fixed and variable costs linked to a physical structure such as renting a room, hiring staff to run the business and bills. Obviously, even a Online shop has its costs, but, if you consider that the showcase of a Online shop is, potentially, visible all over the world, with a significant increase in sales possibilities, here is the costs for the construction of a e-commerce they are soon covered.
3. Having an online showcase allows you to sell to a wider market.
All the Italian companies that, in a period of economic recession, have decided to start a parallel online activity, have recorded an increase in sales also outside the national borders. Without forgetting that, thanks to responsive design, today, one is no longer bound to the computer to make purchases, but it is also possible to sell through tablets and smartphones.
4. The e-commerce is open 7 days a week and 24 hours a day.
This aspect ofe-commerce it favors you over competing companies that don't sell online. There are many users who, from the comfort of their home, after a long working day, do Online shopping at times when the shutters of physical stores are closed.
5. Advertising costs are lower.
The opportunities offered by the Internet make classic billboards obsolete and expensive. Today, take advantage of the social network channel to advertise your own Online shop it is simpler, less expensive and allows you to reach a wider user base.
It should be noted, however, that opening a e-commerce is not sufficient. In order for this activity to become a real business, it is necessary to support it with professionalism and constancy.
The online sales to work they must follow very specific guidelines, however this is essential to entrust the creation of an e-commerce to a serious web agency.
The latest statistics provided by the CROSS BORDER magazine, partner of paypal, tell us that the European e-commerce market it has yet to reach its full potential. Today 43% of European internet users buy online, but only the 16% of SMEs sell online and less than half of these sell across national borders.
Digife specializes in the creation of e-commerce sites. Our web agency provides advice to companies to digitize themselves, so that they can make the most of the opportunities that arise every day online. It starts from the analysis of needs to the definition of a strategy, up to the measurement of the result.
