Why is it important to have a business card?

The business card is the first and simplest advertising tool

Whatever work you do, the business card is probably the first element that a potential customer sees and that gives an idea of who you are, what kind of work you do and above all your professionalism, leaving a positive first impression and a image of yourself.

The business card is one of the most important marketing tools for a company and for the individual. It is an easy way to get noticed by advertising your brand, your website, if included, and your activities, expanding your network of contacts.

Obviously a poorly designed card does not leave a good impression on the potential customer that makes you contact again, especially if you leave wrong or incomplete information; therefore a business card must be made with a good material suitable for printing, which does not discolour and is not damaged too easily, a logo already studied and effective, a font suitable for the work that takes place and written to a readable size, all the information clear that you want to give to a future customer to contact you and find you easily (name, surname, complete addresses, telephones, website URL, e-mail address, VAT number) and, absolutely not to forget, you must specify the job you it carries out, because it is often taken for granted or forgotten.