The British call them “Corporate Gift”, we corporate gifts… used mostly on the occasion of Christmas, they can also be a concrete signal to fix a special moment in the memory of a customer, a supplier or an employee.
Do you remember when, in the 90s, banks, customers or suppliers would present themselves at Christmas with diaries, precious pens, baskets full of every delicacy, gadget, etc ... all to strengthen the commercial relationship or friendship with your customer! Unfortunately, the crisis of recent years has led many companies to eliminate this recurrence.
Large companies such as Coca-Cola, Google, McDonald's, Redbull and many others, however, have never stopped creating promotional items or giving gifts to their consumers; then a question arises spontaneously: Why make a corporate gift?
1- Because it is a communication tool.
Corporate gifts are a full-fledged marketing tool: they allow you to strengthen relationships with your customers but they are also an effective expedient to present your company to new people and therefore potential customers.
2 - Because it is fully deductible and tax deductible.
An important element to consider is the taxation associated with the costs of corporate gifts / giveaways for your customers; the deductibility / deductibility threshold for this type of expense has been raised, which has therefore become more convenient.
But, the corporate gift, must be done well and following a series of precise rules: often corporate gifts end up forgotten in a drawer or, even worse, abandoned in the nearest basket.
- make gifts the same for everyone, or for everyone who is different
- Gifts are meant to show gratitude and should be given without overdoing it
- Give something useful as a gift
- Give something that can be shared or shown
- Make it unexpected
- Make it unique
But what does it mean to make a corporate gift unique? And why do I customize?
One of the main reasons is that unique, creative and original promotional items are an excellent strategy to promote your company because they create and increase the brand awareness and consequently the popularity of your brand. In fact, giving a gadget immediately makes your brand more visible, then creating impressions throughout the day and for many of the following days. This fact is all the more evident when the promotional gadget is creative, original and special.
Thanking your customers is essential, not only for the simple principle of good manners, but above all to show that the customer is really your final goal, and then who is not receiving gifts?
We can offer you a wide range of customized products, gadgets, boxes and decorations to make your Christmas, that of your employees, customers and suppliers unique.
Contact us! Click here
