Digife's graphic office recently took care of the design and creation of the promotional roll-up for ZIG – Zero Impact Generation, an innovative initiative dedicated to sustainability and reducing environmental impact. This communication tool was designed to present the project related to theZIG APP, a platform that encourages daily eco-friendly actions.
A Design That Communicates Sustainability
The roll-up stands out for its strong and engaging visual impact: the image of a forest seen from above with two footprints that symbolises the concept of ecological footprint, emphasizing the importance of individual choices for the protection of the planet. The use of green as a predominant color reinforces the message of sustainability, evoking nature, balance and environmental awareness.
The Importance of the Message
The hashtag stands out in the centre of the roll-up #doyourpart, a clear and direct call to action, which aims to raise public awareness of the positive impact of their daily choices. The call-to-action is supported by a QR code that allows direct access to the site www.zigapp.it, where users can download the app and start contributing to the environmental cause.
A Graphic Work Curated in the Smallest Details
Digife's graphic office has worked carefully to combine attractive design and communication functionality, ensuring a result that was not only aesthetically effective, but also intuitive and immediate in transmitting ZIG's message. The integration of text and images, combined with the choice of modern and legible fonts, makes the roll-up a perfect promotional tool for events, fairs and company presentations.
This project represents a perfect example of how visual communication can support valuable initiatives. Thanks to the collaboration between Digife and ZIG, the roll-up becomes not only a promotional element, but a real vehicle of environmental awareness, capable of inspiring and involving anyone who observes it.
