Let's first see what is meant by the term SEO.
The SEO (Search Engine Optimization) implies all those activities aimed at improving the positioning of the pages of a website on the pages of the organic (non-paid) search engine results, in correspondence with keywords considered more representative and strategic than others.
The SEO, therefore, it acts internally to the website, optimizing its architecture.
A website is optimized when it succeeds to position themselves in the first organic results of a search.
Positioning, however, is not a simple and immediate goal to be achieved and even once it has been achieved, it does not allow you to settle down to observe its benefits, but it requires commitment and consistency over time. How is the positioning of a website achieved? first of all through its correct configuration and subsequently adopting strategies to increase user traffic and conversions within the site itself.
Below the 5 SEO rules to place your own website among the first organic results:
1. Optimize your website for mobile
in many countries, smartphone browsing has far exceeded browsing from desktop devices, therefore the mobile version of your website is a fundamental parameter for the search engine's evaluation. What does it mean? It means that if your website is not optimized and therefore does not have a correct display on every device, it has very little chance of being positioned among the first organic results, since, of course, the search engine will reward optimized websites.
2. Monitor your website performance and speed up page load times
the performance of yours website in terms of speed they are a decisive aspect to increase traffic on the site, because the speed of a site on mobile devices can make you win or lose a customer permanently. It is unlikely that a user who has come across a website with record page loading times will return to consult it. Web users are often in a hurry and are very demanding, as they expect the search engine to suggest fast mobile sites to them. According to the Google statistics, the 53% of web users of the web abandon pages of websites that take more than three seconds to load. Additionally, Google reveals that pages with even a second faster load speed can generate an increase in conversion rates of up to 27%.
Keep track of your views on the web and observe the behavior of your users with an analytical eye.
If you want to know if your website is performing you can consult this dedicated tool from Google:
testmysite.withgoogle.com/
3. Pay attention to the links you insert
Links are a very important aspect for the optimization and positioning of a website on Google. If your website has internal links, is much more likely to be found by Google than sites that do not use them.
Remember to create links that are relevant and relevant then click the content the visitor is reading.
This is because the links are used by the search engine to highlight the relationships that exist between websites, useful for making known the new pages linked by similar topics or that have a correlation in any case.
4. Pay attention to the definition of keywords
Define your keywords carefully as these will index your website and remember to always create the right content for search engines. Analyzing the Google results will help you understand how the search engine interpreted your keyword and what content it promoted.
5. Write good content
Focus and write quality content. Google's sophisticated algorithms reward pages with original and interesting content with better positioning. Compose the texts with the keywords that you think your users will write in the search engine bar to search for your service or your products, repeating the keywords several times in your text written in optics SEO. Don't be too redundant with keywords because even in this case the search engine could penalize your site.
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