I never think about the future ... It comes so soon (Albert Einstein)
Today is the term by which we can now define the future ... we are living it in everyday life. Until a few years ago it was unthinkable to be able to use a phone like a PC to be able to consult multimedia content provided by the network as well as videos of all kinds that are posted on social networks or on ad hoc platforms.
You Tube is an inexhaustible resource of movies of all kinds. You can find everything and the offer is so wide that you just need to log in and type in a category to get lost in an incredible offer that is difficult to select. Then the searches become more and more refined using the keywords - long tail - literally with the long tail, which allow us to refine our selection and see what interests us.
What happens on you tube is basically having a huge storage space where people can post any video ranging from short film to full movie. Everything is available on demand and you only need a click to see it, that is the pressure of your finger on the screen of your smartphone!
All this technology has changed the rules and brought us to the convenience of being able to enjoy any video content only by accessing the portal and selecting everything that interests us. The rules have changed, I said, and the social culture has also changed: before I was targeted with advertisements on television all day and the web was quite free ... now TV advertisements remain very annoying and even on the web they are becoming more and more intrusive!
On the web, again, the mechanism can be considered soft since, after a few seconds, it is possible to click to skip the ad. All this shows us that companies that need to communicate - all ed - are increasingly attentive to the web channel.
Streaming is the next step.
STREAMING & SPORTS SOCIETIES
Let's talk about Sports Clubs. Can we imagine the convenience of being able to manage the LIVE broadcast of the team's match in all simplicity and autonomy? No advertising from anonymous companies but only communications from partners and technical sponsors of the team that are superimposed during the LIVE event.
Service
The fan who is not able to go to the sporting event but who does not want to miss the match can connect in real time to the event and possibly comment LIVE on what happens… total involvement! Sponsors themselves can log in from anywhere in the world and see the results of their investments.
STATISTICS
Streaming events are statistically important because it is possible to analyze how many people attended the event LIVE, how many commented and how many saw one sponsor pass rather than another! Data is essential when you ask for the support of partners ... if there is a lot of interest, it results in great visibility and therefore all this translates into greater investment in the team.
The web provides reliable data that can be discussed for more support. A poster as well as a classic 3 × 6 mt billboard. it cannot provide statistics on how many people have seen it and, at the same time, it does not allow interaction.
Streaming with its integrated statistics system can lead us to a great level of awareness of how our users perceive us and provides a unique service of its kind because it gives fans as well as supporters the opportunity to never lose the vision of an event!
